KUALA LUMPUR: Jabra’s new Elite series with the Jabra Elite 4 Active is coming to town and is fitted for active lifestyle users.

Jabra’s latest product has IP57-rated water and sweat-proof durability with a secure design that won’t fall while working out.

Priced at RM579, the Elite 4 Active supports a long-battery life of up to 7 hours of play-time and up to 28 with the charging case.

Jabra’s consumer country manager for Malaysia and Indonesia, KC Yap said “We all understand the importance of keeping fit and healthy, but owning a pair of purpose-built earbuds is essential. The Elite 4 Active brings an attractive price point whilst not compromising on quality and features, in fact, it includes various enhanced aspects. Here, Jabra steps up to offer something that’s just right for everyone’s own personal journey.”

The Elite 4 features Alexa, Spotify Tap playback, and Google Fast Pair with a seamless connecting experience with Android devices.

Furthermore, the Jabra Sound+ app lets users tune the equaliser and blocks out noise with its Active Noise Cancellation (ANC).

The earbuds include HearThrough technology with built-in microphones to both make runners aware of their surroundings and pick up noise around them.

Its 4-microphone technology adds clearer calls and it comes in navy, Black as well as Mint.

Plus, the Jabra Elite 4 has a two-year warranty from dust and water with Jabr Sound+ app registration.

The Elite 4 Active is available at selected retailers and at Jabra’s official e-stores on Shopee and Lazada.